A PIONEERING VISION - Bridging the gap between ecology and economy
One of the first to envision ecology through the lens of profitability, Bertrand Piccard has always advocated that protection of the environment would become a reality only if it was perceived as economically viable and requiring no financial or behavioural sacrifices. He actively speaks out against the absurdity of old and polluting devices and systems, and promotes the benefits of new existing efficient technologies and solutions to motivate governments and industries to take action. A way to prove that solving climate change – rather than an expensive problem – is a fantastic market opportunity.
“We need to embrace clean technologies and efficient solutions, because they are much more than ‘ecological’ , they are ‘logical’. They create jobs and generate profit, while also reducing CO2 emissions and preserving natural resources. Even if climate change didn’t exist, they would make sense. Clean growth is much better than the dirty status quo we have today.”